Chronologically stacked coupon mailer

ABSTRACT

A coupon mailer with a plurality of stacked sheets interconnected along opposite edges. Each sheet has a plurality of detachable redeemable coupons redeemable through a redemption period. The sheets are chronologically stacked based upon the redemption period of the coupons on the sheet.

BACKGROUND

Coupons are a much utilized aspect of advertising. Consumers redeemcoupons to obtain goods and/or services at a reduced price. Businessowners utilize coupons in an effort to increase sales. One of the keysto achieving good consumer response to coupon-based advertising isproviding the coupon in such a fashion that the coupon is saved in aconspicuous location for an extended period of time to enhance thechances that the consumer will remember the coupon when the consumerneeds to purchase the type of goods and/or services advertised on thecoupon.

Many businesses and cooperative advertisers mail sheets containing aplurality of coupons—commonly known as coupon mailers—with an attachedmagnet so that consumers may attach the coupon mailer to the side of ametal appliance (e.g., a refrigerator or a filing cabinet). These couponmailers commonly provide cut lines or lines of perforation betweencoupons to facilitate removal of individual coupons from the couponmailer.

While such magnetized coupon mailers enjoy a reasonable cost perredemption (i.e., cost to produce and mail the coupon mailer divided bythe number of coupons redeemed) a continuing need exists for a couponmailer having an enhanced cost per redemption.

SUMMARY OF INVENTION

The invention is a coupon mailer. The coupon mailer includes a pluralityof stacked sheets interconnected along opposite edges. Each sheet has aplurality of detachable redeemable coupons redeemable through aredemption period. The sheets are chronologically stacked based upon theredemption period of the coupons on the sheet.

A preferred embodiment of the coupon mailer has sheets which are eachdivided into at least (i) a header panel defining the top edge, (ii) aspine integrally connected with and longitudinally extending from theheader panel, and (iii) a first set of coupons laterally extending fromthe spine in a first lateral direction with each coupon having (A) aproximal end directly attached to the spine, (B) an unsupported distalend opposite the proximal end, (C) a line of separation along theinterface of the spine and the coupon, and (D) printed indicia on thefirst major surface. A magnet is attached to the second major surface ofthe lowermost sheet in the stack of sheets.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a front view of one embodiment of the invention with a firstset of coupons.

FIG. 2 is a back view of the invention in FIG. 1.

FIG. 3 is a side edge view of the invention in FIG. 1 and FIG. 2 as seenin the direction of arrows A-A in FIG. 1.

FIG. 4 is a side edge view of the invention in FIG. 1 and FIG. 2 as seenin the direction arrows B-B in FIG. 2.

FIG. 5 is a front view of a second embodiment of the invention with afirst and second set of coupons.

DETAILED DESCRIPTION OF THE INVENTION INCLUDING A BEST MODE Nomenclature

10 Coupon Mailer

20 Sheet

20a Uppermost Sheet

20b Intermediate Sheets

20c Lowermost Sheet

20h Sheet Height

20w Sheet Width

21 First Major Surface

22 Second Major Surface

23 Top Edge of Sheet

24 Bottom Edge of Sheet

25 Right Side Edge of Sheet

26 Left Side Edge of Sheet

27 Indicia Indicating Redemption Period for Coupons On the Sheet

30 Header Panel

40 Spine

50 First Set of Coupons

51 Coupon

52 Proximal End of Coupon

53 Distal End of Coupon

54 Line of Separation

55 Printed Indicia

56 Expiration Date

60 Magnet

70 Second Set of Coupons

71 Coupon

72 Proximal End of Coupon

73 Distal End of Coupon

74 Line of Separation

75 Printed Indicia

80 Footer Panel

84 Line of Separation

91 Adhesive Along Top Edge

92 Adhesive Along Bottom Edge

x Longitudinal Direction

y Lateral Direction

y₁ First Lateral Direction

y₂ Second Lateral Direction

Construction

Referring to FIGS. 1-4, the coupon mailer 10 includes a plurality ofstacked sheets 20 including at least an uppermost sheet 20a and alowermost sheet 20c. The coupon mailer 10 also preferably includes atleast one intermediate sheet 20b.

Each of the sheets 20 forming the coupon mailer 10 include a top edge23, a bottom edge 24, a right side edge 25 and a left side edge 26. Thesheets 20 are interconnected along opposite edges (e.g., the top edge 23and bottom edge 24, or the right side edge 25 and left side edge 26).The sheets 20 may be interconnected by any known means forinterconnecting such sheets 20 including pressure sensitive adhesives,hot melt adhesives, staples, rivets, etc. As shown in FIGS. 1-5, thesheets 20 may preferably be interconnected by a layer of hot meltadhesive 91 extending along the aligned top edges 23 of the stackedsheets 20 and a layer of hot melt adhesive 92 along the aligned bottomedges 24 of the stacked sheets 20.

As shown in FIGS. 1 and 2, each sheet 20 has a first major surface 21and a second major surface 22. Each sheet 20 has at least a first set ofdetachable redeemable coupons 50 and a commons area (such as a headerpanel 30 and/or a spine 40). Each coupon 51 on the sheet 20 bears anexpiration date 56. The coupons 51 on each sheet 20 define a redemptionperiod during which the coupons 51 on the sheet 20 may be redeemed. Thecommons area on the sheet 20 is imprinted with an indication of theredemption period for the coupons 51 on the sheet 20 (e.g., 2005, JUNE,MAY 1-7, GOOD THROUGH SEPTEMBER 10^(th), GOOD LABOR DAY ONLY, etc.).

The sheets 20 forming each coupon mailer 10 are chronologically stackedbased upon the redemption period for the coupons 51 on the sheet 20.Examples of suitable chronology are set forth in Table One below.

TABLE ONE REDEMPTION PERIOD UPPER LOWER UPPERMOST INTERMEDIATEINTERMEDIATE LOWERMOST DURATION/TYPE SHEET SHEET SHEET SHEET Individualand District Redemption Periods (Annual) 2005 2006 2007 2008 (Quarterly)January-March April-June July-September October-December (Monthly) JuneJuly August September (Weekly) May 1-7 May 8-14 May 15-21 May 22-28(Weekends Only) Saturday-Sunday Saturday-Sunday Saturday-SundaySaturday-Sunday May 3^(rd) and 4^(th) May 10^(th) and 11^(th) May17^(th) and 18^(th) May 24^(th) and 25^(th) (Sporadic) Saturday-SundayThursday-Friday Saturday-Sunday Thursday-Friday May 3^(rd) and 4^(th)May 8^(th) and 9^(th) May 10^(th) and 11^(th) May 15^(th) and 16^(th)Overlapping Redemption Periods (Year) 2005 Jun. 1, 2005-Jun. 2006 Jun.1, 2006-Jun. 1, 2006 1, 2007 (Quarter) January-March February-AprilMarch-May April-June (Month) June June 15^(th) July 15^(th) July July15^(th) Aug 15^(th) (Week) May 1-7 May 6-14 May 13-20 May 19-26(Sporadic) May 1^(st)-7^(th) Thursday-Friday May 8^(th)-14^(th)Thursday-Friday May 4^(th) and 5^(th) May 11^(th) and 12^(th)

Each sheet 20 in the coupon mailer 10 includes indicia 27 on the firstmajor surface 21 of the sheet 20 indicating the redemption period forthe set of coupons 50 on the sheet 20. Such indicia 27 may be positionanywhere on the first surface 21 of the sheet 20 but is preferablylocated on a commons area of the sheet 20.

The sheet 20 may be configured and arranged as desired, with a preferredconfiguration dividing the sheet 20 into a commons area having a headerpanel 30 and a spine 40, a first set of coupons 50, and a detachablefooter panel 80.

The sheet 20 may be made from any suitable material such as paperboard,paper, and cardboard. Preferably the sheet 20 and another one is madefrom paperboard.

The sheets 20 may have any desired size and shape. Preferably the sheets20 are uniformly sized with a height 20h between about 8 to 20 inchesand a width 20w of between about 8 to 20 inches. Most preferably thesheets 20 are rectangular in shape with a height 20h of about 5 inchesand a width 20w of about 6 inches.

The sheets 20 forming each coupon mailer 10 may have a uniform size andshape (e.g., rectangular sheets 20 having a consistent height 20h andwidth 20w), may have an alternating size and shape (e.g., every othersheet 20 is 0.5 inches shorter than the other sheets 20) or may haveunique shapes (e.g., sheet 20 with banked side tabs (not shown)). Thesheets 20 in each coupon mailer 10 may be aligned along none, one, someor all edges. Alternatively, none, one, some or all of the edges may befanned, shingled or similarly offset.

As shown in FIGS. 1 and 2, the coupon mailer 10 may include a spine 40on each sheet 20 integrally connected with and longitudinally xextending from the header panel 30 to the footer panel 80. The spine 40may be laterally placed anywhere along the header panel 30 depending onthe lateral width (not numbered) of the first set of coupons 50.Preferably the spine 40 is positioned along one of the lateral y sides(not numbered) of the sheet 20. The spine 40 is integrally connectedwith the header panel 30 to allow the spine 40 and all attached coupons51 to remain attached to the header panel 30 even if one or more coupons51 is removed from the sheet 20.

As shown in FIGS. 1 and 2, the coupon mailer 10 includes a first set ofcoupons 50. The embodiment shown in FIGS. 1-2 includes a first set ofcoupons 50 laterally extending from the spine 40 in a first lateraldirection y₁. In this embodiment, the spine 40 is positioned along theleft side of the sheet 20. The spine 40 may also be positioned along theright side (unnumbered) of the sheet 20. This would allow the first setof coupons 50 to laterally extend from the spine 40 in a second lateraldirection y₂.

When the coupon mailer 10 is interconnected along the top edge 23 andthe bottom edge 24, each of the sheets 20 preferably include adetachable footer panel 80 which may be quickly and easily removed fromthe balance of the coupon mailer 10 by the recipient of the couponmailer 10 in order to allow the recipient to flip through and viewunderlying sheets 20b and 20c. The footer panel 80 may be convenientlyattached to the balance of the coupon mailer 10 along a line ofseparation 84, such as a line of perforation.

As shown in FIG. 5, the sheets 20 forming the coupon mailer 10 may havea laterally y centered spine with both a first set of coupons 50laterally y extending from the spine 40 in a first lateral direction y1and a second set of coupons 70 laterally y extending from the spine 40in a second lateral direction y₂.

As shown in FIGS. 1 and 5, each coupon 51, 71 in the first set ofcoupons 50 and the second set of coupons 70 preferably has a proximalend 52 or 72 directly attached to the spine 40, an unattached distal end53 or 73 opposite the proximal end 52 or 72, a line of separation 54 or74 along the interface (not numbered) of the spine 40 and the coupon 51or 71, and printed indicia 55 or 75 on the first major surface 21 ofeach coupon 51 or 71 as appropriate and customary for redeemablecoupons. The line of separation 54 or 74 may be any suitable line ofweakness allowing easy removal of each coupon 51 or 71 including linesof perforation, fold lines, and score lines. Preferably, the line ofseparation 54 or 74 is a line of perforation.

As shown in FIGS. 1 and 5, a line of separation 54 may also be placedalong the interface between the first set of coupons 50 and the headerpanel 30, and between each of the coupons 51. This facilitates removalof each coupon 51 and permits removal of an individual coupon 51 withoutdetaching other coupons 51 from the first set of coupons 50. The linesof separation 54 may be any suitable lines of weakness including linesof perforation, fold lines, and score lines. Preferably the lines ofseparation 54 are lines of perforation.

As shown in FIG. 5, a line of separation 74 may also be placed along theinterface between the second set of coupons 70 and the header panel 30and between each coupon 71. This facilitates removal of each coupon 71and permits removal of an individual coupon 71 without detaching othercoupons 71 from the second set of coupons 70. The lines of separation 74may be any suitable lines of weakness including lines of perforation,fold lines, and score lines. Preferably the lines of separation 74 arelines of perforation.

As shown in FIGS. 1 and 5, the first set of coupons 50 and the secondset of coupons 70 may include printed indicia 55 or 75 on the firstmajor surface 21. The printed indicia 55 or 75 may be the same on eachcoupon 51 or 71 or different for each coupon 51 or 71 with the coupons51 and/or 71 pertaining to the goods and/or services of a singlebusiness (e.g., several redeemable coupons for pizzas of different sizeand with different toppings from a single pizza vendor) or pertaining tothe goods and/or services of a multiple business (e.g., one redeemablecoupon for pizza from Company AAA, one redeemable coupon for an oilchange from Company BBB, two redeemable coupons for one free ice creamcone from Company CCC, etc.) as is customary for cooperativeadvertising.

As shown in FIGS. 2, 3 and 4, a magnet 60 is attached to the secondmajor surface 22 of the lowermost sheet 20c, preferably within a headerpanel 30. The magnet 60 is preferably a thin, flexible magnet commonlyreferenced as a “refrigerator magnet”. Such magnets are widely known andcommercially available for a number of sources. Attaching a magnet 60 tothe second major surface 22 of the lowermost sheet 20c renders thecoupon mailer 10 suitable for releasable attachment to a metal verticalsurface (not shown) such as a refrigerator, freezer, dishwasher, filingcabinet, etc.

Use

Each of the coupons 51 and/or 71 on the coupon mailer 10 include printedindicia 55 and/or 75 on the first major surface 21 as necessary andappropriate for creating redeemable coupons 51 and/or 71. The coupons 51and/or 71 on a given sheet 20 may all be redeemable with a singlebusiness, or may be individually redeemable with several differentbusinesses (e.g., cooperative advertising).

The coupon mailer 10 may be distributed to potential customers throughthe mail or hand distributed. Once the consumer receives the couponmailer 10, the consumer may detach the footer panel 80 along the line ofseparation 74, and mount the coupon mailer 10 to a vertical metallicsurface by the magnet 60 for subsequent perusal and use. When theconsumer wishes to utilize one of the coupons 51 or 71, the coupon 51 or71 may be removed from the first set of coupons 50 or the second set ofcoupons 70 (if provided) along the lines of separation 54 or 74.

Individual coupons 51 or 71 may be detached from each sheet 20 withoutdetaching the other coupons 51 or 71 from the sheet 20 by simplyseparating the desired coupon 51 or 71 from the balance of the sheet 20along the lateral y lines of separation 54 or 74 immediately above andimmediately below the desired coupon 51 or 71, and then separating thedesired coupon 51 or 71 from the spine 40 along the longitudinal x lineof separation between the desired coupon 51 and the spine 40.

When the redemption period for the set of redeemable coupons 50 and/or70 on the currently visible sheet 20 has expired, the consumer maysimply remove that sheet 20 to reveal the next sheet 20 in sequence.Since the sheets 20 forming the coupon mailer 10 are chronologicallystacked, the newly exposed sheet 20 will have coupons 51 and/or 71 witha more current redemption period.

Coupon mailers 10 of the present invention allow a single mailer 10 toinclude coupons 51 and/or 71 that are redeemable at different times in aformat that makes it simple and easy for the consumer to understand andappreciate the redemption period of the coupons 51 and/or 71.

1. A coupon mailer comprising: a plurality of stacked sheets, each sheetincluding a top and a bottom edge, the top and bottom edges each definea length, such that the sheets are connected to each other proximate atleast one of the top and bottom edges and in a lateral direction alongthe length defined by the top or the bottom edge, each sheet having aheader panel, a footer panel, and a spine extending between the headerand footer panels, the spine is connected to each of the header andfooter panels and is laterally centered along the length defined by thetop and bottom edges, the spine having a dimension supportable ofindicia containing redemption information; a first set of detachablecoupons and a second set of detachable coupons are arranged along sidesof the spine and are connected to the spine through lines ofperforation, comprising: the first set of detachable coupons is attachedto one of a right or left side of the spine through a line ofperforation, and is arranged in a column format along the right or leftside of the spine and extending between the header and footer panels,each coupon of the first set of detachable coupons having opposite ends,one of the ends is attached to the right or left side of the spinethrough the line of perforation and the other end is not attached to thespine, the second set of detachable coupons is attached to the other ofthe right or left side of the spine through another line of perforation,and is arranged in a column format along the other of the right or leftside of the spine and extending between the header and footer panels,each coupon of the second set of detachable coupons having oppositeends, one of the ends is attached to the other of the right or left sideof the spine through the another line of perforation and the other endis not attached to the spine, each sheet having a surface with indiciadisposed thereon, the indicia is disposed on at least one of the headerpanel and the spine, the indicia including redemption information, suchthat the redemption information on at least one of the header panel andthe spine of an upper sheet has an earlier redemption period than alower sheet; each coupon of the first and second sets of detachablecoupons having a surface with indicia disposed thereon, the indiciaincluding redemption information, such that the redemption informationof the first and second sets of detachable coupons on an upper sheet hasan earlier redemption period than the first and second sets ofdetachable coupons on a lower sheet.
 2. The coupon mailer of claim 1,wherein the plurality of stacked sheets includes at least two sheets. 3.The coupon mailer of claim 1, wherein the header panel is disposed atone of the top and bottom edges of the plurality of stacked sheets, andthe footer panel is disposed at the other of the top and bottom edges ofthe plurality of stacked sheets.
 4. The coupon mailer of claim 1,further comprising a bottom line of perforation that extends along thelength defined by the bottom edge and is between the footer panel andthe spine and the first and second sets of detachable coupons, whereinthe footer panel is connected to the spine and the first and second setsof detachable coupons through the bottom line of perforation, such thatthe footer panel is detachable from the spine.
 5. The coupon mailer ofclaim 1, wherein the header panel is integral with the spine.
 6. Thecoupon mailer of claim 1, wherein the plurality of stacked sheetsincludes edges that are all aligned.
 7. The coupon mailer of claim 1,wherein the plurality of stacked sheets including uniform height andwidth, and are a generally rectangular shape, such that the height isdefined from the top edges to the bottom edges of the plurality ofstacked sheets and represents a long side of the generally rectangularshape.
 8. The coupon mailer of claim 1, wherein the first and secondsets of detachable coupons are at least one of redeemable coupons for atleast one of goods and services from a single business and redeemablecoupons for at least one of goods and services from multiple businesses.9. The coupon mailer of claim 1, wherein each coupon within each of thefirst and second sets of detachable coupons having at least one edgeadjoining an edge of another coupon, such that the coupons within eachof the first and second sets of detachable coupons are stackedadjacently in the column format.
 10. The coupon mailer of claim 9,wherein the coupons within each of the first and second sets ofdetachable coupons are adjoined through lines of perforation.
 11. Thecoupon mailer of claim 10, wherein the lines of perforation adjoiningthe first and second sets of detachable coupons laterally extend fromthe spine to lateral ends of each sheet.
 12. The coupon mailer of claim1, wherein the coupons within each of the first and second sets ofdetachable coupons are respectively detachable from the spine along theline of perforation and the another line of perforation.
 13. The couponmailer of claim 1, wherein the other end of each coupon that is notattached to the spine is a free end.
 14. The coupon mailer of claim 1,wherein, for each respective sheet in the plurality of stacked sheets,the indicia disposed on at least one of the header panel and the spineincludes an indication of the redemption period disposed on each couponof the first and second sets of detachable coupons.
 15. The couponmailer of claim 1, wherein the redemption information of the indiciadisposed on at least one of the header panel and the spine includes anexpiration date.
 16. The coupon mailer of claim 1, wherein theredemption information of the indicia disposed on each coupon of thefirst and second sets of detachable coupons includes an expiration date.17. The coupon mailer of claim 1, further comprising a magnet disposedon a backside of a lower most sheet of the plurality of stacked sheets.18. The coupon mailer of claim 17, wherein the magnet is disposed on abackside of only the lowermost sheet of the plurality of stacked sheets,such that the magnet is disposed on the backside of the header panel ofthe lowermost sheet.
 19. A coupon mailer comprising: a plurality ofstacked sheets, each sheet including a top and a bottom edge that definea length of each sheet, and the sheets are connected to each otherproximate at least one of the top and bottom edges, each sheet having aheader panel, a footer panel, and a spine extending between the headerand footer panels, the spine is connected to the header and footerpanels; a plurality of detachable coupons arranged in a column formatalong right and left sides of the spine, each coupon having oppositeends, one of the ends is attached to one of the right and left sides ofthe spine and the other end is not attached to the spine; each sheethaving a surface with indicia disposed thereon, the indicia is disposedon at least one of the header panel and the spine, the indicia includingredemption information, such that the redemption information on at leastone of the header panel and the spine of an upper sheet has an earlierredemption period than a lower sheet; each coupon of the plurality ofdetachable coupons having a surface with indicia disposed thereon, theindicia including redemption information, such that the redemptioninformation of the plurality of detachable coupons on an upper sheet hasan earlier redemption period than the plurality of detachable coupons ona lower sheet, further comprising a bottom line of perforation thatextends along the length defined by the bottom edge and is between thefooter panel and the spine, the first set of detachable coupons, and thesecond set of detachable coupons, wherein the footer panel is connectedto the spine and the first and second sets of detachable coupons throughthe bottom line of perforation, such that the footer panel is detachablefrom the spine.
 20. The coupon mailer of claim 19, wherein the spine islaterally centered along the length defined by the top and bottom edges,the spine having a dimension supportable of indicia containingredemption information.
 21. The coupon mailer of claim 19, wherein theplurality of detachable coupons comprising: a first set of detachablecoupons and a second set of detachable coupons arranged along the rightand left sides of the spine, comprising: the first set of detachablecoupons is attached to one of the right or left side of the spinethrough a line of perforation, and is arranged in a column format alongthe right or left side of the spine and extending between the header andfooter panels, each coupon of the first set of detachable coupons havingopposite ends, one of the ends is attached to the right or left side ofthe spine through the line of perforation and the other end is notattached to the spine, the second set of detachable coupons is attachedto the other of the right or left side of the spine through another lineof perforation, and is arranged in a column format along the other ofthe right or left side of the spine and extending between the header andfooter panels, each coupon of the second set of detachable couponshaving opposite ends, one of the ends is attached to the other of theright or left side of the spine through the another line of perforationand the other end is not attached to the spine.
 22. The coupon mailer ofclaim 21, wherein each coupon within each of the first and second setsof detachable coupons having at least one edge adjoining an edge ofanother coupon, such that the coupons within each of the first andsecond sets of detachable coupons are stacked adjacently in the columnformat, the coupons within each of the first and second sets ofdetachable coupons are adjoined through lines of perforation, the linesof perforation adjoining the first and second sets of detachable couponslaterally extend from the spine to lateral ends of each sheet.
 23. Thecoupon mailer of claim 1, in which redemption periods are consecutivecalendar weeks.
 24. The coupon mailer of claim 1, in which there is aplurality of coupons for any same redemption period.
 25. The couponmailer of claim 19, in which redemption periods are consecutive calendarweeks.
 26. The coupon mailer of claim 19, in which there is a pluralityof coupons for any same redemption period.